"Urban Space, the company that runs the pop-up markets at Union Square Park, Madison Square Park, Columbus Circle and elsewhere, has rented 12,000 square feet in the Helmsley Building, the grand Beaux-Arts tower that straddles Park Avenue at 46th Street.
Eldon Scott, the president of Urban Space, said Thursday that the market, as yet unnamed, will open in about a year. The main 10-000-square-foot space is in the pedestrian passageway that runs from 46th to 45th Street in the building at 230 Park Avenue, which was erected in 1929 as the New York Central Building. The market will replace several retail tenants on the west side, opposite a Bobby Van’s Steakhouse.
Mr. Scott plans to have 20 to 30 tenants, with various stands and stalls. “I’m really excited to get a permanent space,” he said. “It was very important for us to have a location that felt like a real public space, part of New York, and not just a big store.” He plans to enlist many small artisanal food producers. “You don’t have small food tenants in Midtown because the size of spaces makes it difficult and the rents are too high,” he said. “This will give them a chance.”
He said the market would be open year-round, seven days a week. “We’ll do different things on the weekend,” he said. “There will be some surprises.”